Skip to main content

Is Cord Cutting An End Of Our Good Old TV Sets? This Survey Will Make You Think Twice


smart tv streaming
Netflix, Amazon Prime, Hulu and other streaming services are the reasons why people are ditching their capable operators. Provided the ability to watch their favorite content whenever they want without waiting for the airtime, it is hardly surprising that even the introduction of recording features by cable networks has failed to make any dent in the popularity of these streaming services.
People might be assuming that the rise of streaming services might bring an end to the existence of television. The proliferating number of smartphone, tablets, and laptops also fuel this belief. But, in reality, TVs might live quite longer than you would have anticipated.
According to the Comparable Metrics Report published by Neilson, around 92% of the adults in the US, aged 18 and above, still prefer the television more than other devices.
Nowadays, the term television is only a metaphor to describe a large screen. During their analysis, the researchers took into consideration the total gross minutes of consumer viewing TVs and TV-connected devices, along with smartphones, tablets, and PCs. The data was collected in Q4 2016.
TV viewing share
It’s surprising that smartphones and tablets only account for around 2% of the total share, that too combined. These numbers are despite the outburst of such devices in the recent years.
According to the SVP Research at AMC Networks, Tom Ziangas: “The fact of the matter is that viewers use the TV screen for the bulk of their viewing and spend more time doing so than all the other platforms combined.”
“Sure, viewers have more options today, but when looking at platforms in a comparative fashion, it’s clear that consumers choose the television as the primary vehicle for content,” Ziangas added.
It’s good that the viewers have a choice of viewing platforms. But watching movies and TV shows on television is far more comfortable than cramped in front of your laptop screen, or the worst, your smartphone.
One considerable reason that TVs still have a dedicated place in our homes is the constant development in technology. Now, we have smart TVs capable of sucking 4K videos from the internet. And streaming service providers have spent no time writing apps for TV platforms. And then, there are devices like Chromecast or Apple TV which come to rescue when our TV isn’t that smart.
If you have something to add, drop your thoughts and feedback inside comments below.

Comments

WHAT'S HOT

Amazon Cuts Huawei Watch 2 Price To $194.99

Huawei's latest smartwatch has received a temporary price cut in the United States. There is no word on how long the promotion will last, but those interested

This Medical Camera Can See Right Through Human Body

Now, a team at the University of Edinburgh has developed a medical camera that can see right through your body. This new camera works by detecting light sources inside the body, such as

Google Search About To Receive A New “Speed Test Tool”, Here Is How To Use It

I use the Speed Test tool by Ookla to check the speed of my broadband connection. Generally, I use Google Search to visit the website. But the last time when I Googled the term “speed test,” I didn’t have to go much further than the search result itself.

Microsoft Has Released The First Windows 10 Build 16353 For Insiders

As Fall Creators Update is nearing its release, Skip Ahead was announced last month. It enables fast ring users to continue receiving new features, though the RS_PRERELEASE